ASHI's Elevator Pitch Competition
In the spirit of explaining what we do to a more general audience, your ASHI Marketing Task Force has created a challenge for you! We want you to submit an approximately 60-second video explaining some aspect of what HLA is, how it relates to transplant, how it might matter to a patient, and/or why we do what we do! In other words, we want to see your 'HLA elevator pitch'.
This video should be in lay language as if you're explaining HLA to your grandma.
We will accept up to 2 videos per laboratory. You can team up to create your video or go solo.
We will accept submissions until August 14th, 2019. The marketing task force will select the top three videos and these will be premiered at the annual ASHI meeting. We will also have ASHI members select a 'People's Choice' award. Details on how to vote will be shared later.
**By submitting a video, you are giving permission for us to share these videos. They may be posted on Facebook, Twitter, YouTube, or on the ASHI website.
Feel free to be creative! We hope to receive a wide variety of videos that will cover aspects of HLA including solid organ transplant, hematopoietic stem cell transplant testing, donor testing, transplant monitoring, etc.
Anne Halpin made a demo video but her daughter said it was 'not good' and 'too sciencey'. Then she made one herself! So we're sharing her video as an example of what you could submit. She did this entirely on a phone and using iMovie (also on a phone). So a lot of technology is not needed. But you might need to invite children to help you...
Go forth and create awesome videos!
Please submit to Samantha Kresz: email@example.com
In the email, please indicate your:
-Contact phone number
Thank you so much. We can't wait to see your submissions!
From the ASHI Marking Task Force